Over the span of more than 20 years, Aaron has founded and scaled award-winning multi-million-dollar companies that have positively impacted the lives of thousands throughout North America.

His entrepreneurial journey began in healthcare. It was in his second start-up, that Aaron's visionary leadership changed the trajectory of the home care Industry and positively impacted the lives of thousands of entrepreneurs and the millions of seniors that were under their care. He founded the Best of Home Care® award program and created an innovative benchmarking and performance platform, now the recognized standard in the industry. Prior to these groundbreaking programs, no framework existed to measure the quality of in-home care.

Aaron is the recipient of numerous awards recognizing his leadership, vision, and service. He has been a sought-after national speaker since 2006 and enjoys empowering his audiences to make positive changes in their personal and professional lives.

Aaron finds great joy in living his best life as a husband, father, Christian, entrepreneur, business partner/investor, executive leadership coach, and positive psychologist practitioner.

Aaron has a Master in Applied Positive Psychology from the University of Pennsylvania, where he studied under renowned psychologists and well-being experts, including Dr. Martin Seligman, the founder of Positive Psychology. It was through this life-changing program that Aaron discovered his personal path to flourishing. His hope is that, with the knowledge he has gained from his deep dive into positive psychology, years as a thriving entrepreneur, and now as an executive leadership coach, he can help other entrepreneurs eliminate unhealthy stress and find their personal path to flourishing.

Aaron’s passions lie in road cycling (he completed Lotoja, a 200 mile one-day bike race, four times) and fly fishing. He’s been married to his lovely wife Heather since 1996, and they are the proud parents of six beautiful children.